AIJRRLSJM VOL 9, ISSUE 2 (2024, FEB)aerfpublications2024-03-12T09:37:53+00:00
AIJRRLSJM VOLUME 9, ISSUE 2 (2024, FEB) (ISSN-2455-6602) ONLINE
ANVESHANA’S INTERNATIONAL JOURNAL OF RESEARCH IN REGIONAL STUDIES, LAW, SOCIAL SCIENCES, JOURNALISM AND MANAGEMENT PRACTICES
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CHANGING STRUCTURE OF RURAL ECONOMY OF INDIA IMPLICATIONS
 | Paper Title CHANGING STRUCTURE OF RURAL ECONOMY OF INDIA IMPLICATIONSAbstractToday, rural development is more crucial than ever before in the nation\'s evolutionary journey. It serves as a strategic approach aimed at fostering enhanced productivity, greater socio-economic equity, and stability in both social and economic realms this paper : CHANGING STRUCTURE OF RURAL ECONOMY OF INDIA IMPLICATIONS ” deals with Rural Economy, Rural Labour , Rural Economy growth & Development.
KEYWORDS : Rural development, Rural Economy, Youth management & Rural Schemes
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2.
IMPACT OF SOCIO-ECONOMIC FACTORS ON CONSUMER BEHAVIOR AND PURCHASE CAPACITY OF FOUR-WHEEL VEHICLES IN TELANGANA
BOPPIDI GANGA REDDY DR. SUBASH PRALHAD DESAI Dr. K. MADHU BABU
Page 13-49
| Paper TitleIMPACT OF SOCIO-ECONOMIC FACTORS ON CONSUMER BEHAVIOR AND PURCHASE CAPACITY OF FOUR-WHEEL VEHICLES IN TELANGANAAbstractThe Marketing Scenario express that the Study of Consumer Behavior is always essential and inevitable. Consumers are the kings of markets. Without consumers, no business organization can run. Vehicle financing has become an important aspect of the Indian automotive industry, providing consumers with the ability to purchase a vehicle without paying the full amount upfront. Consumer behavior towards vehicle financing is influenced by various factors such as income, age, employment status, and socio-economic status. All the activities of the business concern end with consumers and consumer satisfaction. Customer behaviour study is based on consumer buying behaviour, with the customer playing the three distinct roles of user, payer and buyer. To better serve the needs of customers, the vehicle financing industry needs to understand the drivers of customer behavior. The impact of socio-economic factors on vehicle financing and consumer behavior can be evaluated through various data sources such as surveys and financial records. Consumer buying behaviour has become an integral part of strategic market planning. In order to develop a framework for the study of consumer behaviour it is helpful to begin by considering the factors which impact consumer buying behaviour as well as the evolution of the field of consumer research and the different paradigms of thought that have influenced the discipline.
KEYWORDS : Marketing Scenario express, Consumer Behavior, Vehicle financing, strategic market planning, data sources.
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